Food marketing depends on visual quality. That’s why many restaurants are now switching their strategies from older outboard advertising to video marketing. Videos save customers time: a 30-second video can communicate the same amount of information as a 10- to 15-minute article.
The myth, however, that often stops restaurants from making killer videos is the myth of expenses. “I don’t have the money to hire a video production team,” they think. “I don’t have the time to make videos.”
Truthfully, making videos in the past did cost a lot of money. Even if not for the Super Bowl, commercials weren’t the cheapest form of marketing. But with cameras on every mobile device, with the ease of digital software, with free video sharing sites like YouTube, you can make videos for your restaurant without worrying about costs.
So, as you market your videos, here are six top things to keep in mind.
Make Videos Mobile
If your videos are not mobile friendly, then consider them dead. 75% of smartphone owners watch videos on their phones; 26% at least once per day. For videos to be watched, they must be viewable on mobile devices.
If you upload videos to a YouTube account, you don’t have to worry. YouTube has made all its videos mobile friendly. But if you upload videos to a website, double check how your videos appear on all mobile devices.
Use Smart SEO Tactics
Smart SEO tactics applied to videos will certainly improve your search engine position. When you use video as the medium of a blog post, for instance, the chance of finding your website on the first page of Google increases by 53%.
So, before uploading your videos to all possible mediums, make sure your video’s title and description are optimized for search engines. Use keywords, such as your restaurant’s name, in the title of the video. Again, for video descriptions, use keywords that will increase your video’s discovery.
Add 6-8 relevant tags. Tags connect your video to similar videos. A tag can be anything from a category of food, to the name of your city, to the name of a person.
Use Your Videos in Your Blog
The ideal medium for videos is, of course, YouTube. But you shouldn’t stop at YouTube. A video is a piece of content. Your content. And you should post it wherever you can.
So, consider making each of your videos into a separate blog post. You can even embed YouTube videos directly onto your blog and promote both mediums.
Broadcast Videos on Social Media
In addition to your blog, put your videos on all your social media accounts. Make it a wall post on Facebook. Tweet it on Twitter. Post it to Google+.
Make Videos Short
Video enthusiasts like short videos. Like 6-seconds-short. As in writing and speech, brevity is now a video virtue.
So keep your videos short and fast-paced. If you film your chef cooking, don’t show him gathering ingredients. Show him cracking eggs, pounding almonds with a mortar and pestle, slicing vegetables like a ninja. Always choose activity over explanation.
The shorter your videos, the more you can make. And the more you make, the more you can publish.
When you publish frequently, you build trust. You also help your SEO.
1.8 Million Words.
That’s a lot of talking right?
According to Dr. James McQuivey of Forrester Research, 1.8 million words of advertising equals one minute of video.
Starting your video marketing campaign today will make a huge difference in the future. If you need any help at all, we are here.