How to Use Amazon Local for Your Local Business

Posted on February 13, 2014

How to Use Amazon Local.

Amazon Local is a partnership. You and Amazon Local work together to create the best deal for your small business. Below are the steps to putting your business on the platform.

1. Sign Up, or Suggest Amazon Local for your Area 

This is the easy part.

Go to this website and fill out all the information.

If, however, Amazon Local is not in your area, tell Amazon. If enough businesses in your area want Amazon Local, Amazon will “move” to your area. As of today, Amazon is in 36 states and only major cities. The states that do not have Amazon Local headquarters are (in blue):

  • Alaska
  • Arkansas
  • Delaware
  • Iowa
  • Kansas
  • Maine
  • Mississippi
  • Montana
  • New Hampshire
  • North Dakota
  • South Dakota
  • Vermont
  • West Virginia
  • Wyoming

To see if your city has an Amazon Local, check out the list here.

2. Amazon Contacts You, Be Prepared

Once you sign up, Amazon wants to talk to you. Not only do they want to ask about your business, but also they want to know your plan. While Amazon helps you create a plan, have a plan in mind before they contact you. Know:

  1. What deal you will offer.
  2. How long you want to run your campaign.
  3. What customers need to know before purchasing (how much it will cost, how long they have, which locations can they use it at, etc).

For examples, go to the Amazon Local website and look at the daily deals in your area.Under each deal, you should find:

  • the deal itself, which is often more than 50% off
  • a description of the thing on sale
  • a few options related to the deal
  • and a “what you need to know” section.

Amazon will work with you to best reach your audience. But it doesn’t hurt to brainstorm these before Amazon calls.

3. Amazon Markets your Offer

This is the good part.

Amazon finds customers that fit your niche.

When you sell something on eBay or when you promote your Facebook page, you pay for time. Well, that’s how Amazon Local works. You decide if you want a one-week, two-week, three-week, or four-week campaign.

Your campaign is always timed—the clock literally ticks down on your page—and the ticking time is supposed to create immediacy in your customers.

Another thing to keep in mind: Amazon subtracts a “referral fee” from your end balance, based on your final number. In this way, it works just like eBay’s fees: the more money you make, the more Amazon takes out.

4. You get your Money 

At the end of your campaign, Amazon pays you. They’ll take out their referral fee and give you the rest. But the pearls you get from Amazon are not just monetary. Let’s look at three added benefits:

1. You get brand awarenessWhether you are a multi-unit franchise or a local business, putting your name on Amazon Local is smart. For, you get free coverage. Add this to your social media marketing and soon you will see more customers approaching your business.

2. You get new customersThis is obvious. But awesome. In addition to the free coverage, Amazon markets your business to real customers with wants and desires that you can fulfill. No more marketing to uninterested people. No more hanging flyers to inattentive by-passers. No more prank calling punks (well, maybe).

3. You get a challenge. In addition to free coverage and new customers, you get a challenge. Can you create a success and creative campaign? Can you effectively communicate your business’s message through an Amazon deal?

 Is Amazon Local Worth Your Time?

  • We want to hear your opinion on Amazon Local.
  • Have you used it before? If so, what did you think?
  • How did you work with Amazon to make a successful (or unsuccessful) campaign?
  • Would you use Amazon Local? Why or why not?

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