Quick Guide: Digital Coupons for Restaurants

Like other forms of print marketing, paper coupons are dying. Once the highlight of Sunday mornings, they no longer need to be cut, organized, and boxed. They are no longer paper and ink. Sure, 72% of consumers are using more coupons than they did last year. But they use digital coupons, not paper ones.

Read more


You Don’t Need a Lot Of Money or a Production Team for Video Marketing

Food marketing depends on visual quality. That’s why many restaurants are now switching their strategies from older outboard advertising to video marketing. Videos save customers time: a 30-second video can communicate the same amount of information as a 10- to 15-minute article.
Read more


5 Best YouTube Practices for Restaurants

Created by three PayPal employees in February 2005, YouTube has risen from just a few short clips to over 300 hours of video streamed every minute.
Read more


Beginner’s Guide: Video Marketing for Restaurants

Food marketing depends on visual quality. That’s why many restaurants are now switching their strategies from older outboard advertising to video marketing. Videos save customers time: a 30-second video can communicate the same amount of information as a 10- to 15-minute article.
Read more


5 Best Pinning Practices for Restaurants

With 93% of Pinners shopping online in the past six months, marketers plan to increase efforts on Pinterest this year. Restaurants in particular, need to jump on this train. People “eat with there eyes,” which is why food is the most searched and most pinned category.
Read more


6 Overlooked Tools Your Restaurant’s Website Needs

Your restaurant is hot. Real hot. Your next step, you reason, is to create a website. But if you’re not experienced, your website could be like a bad sequel to a good movie. Inconsistent, dry, and boring, your website could turn customers away from your restaurant. Luckily, we’ve got 6 tips to help make sure your website is as hot as your food.
Read more


How to Cook up Your Restaurant Blog

Though they may not reveal all their tricks, with a working blog, restaurant cooks can teach novices the craft of cutlery and the skill of cooking. In fact, in today’s digital world, blogging is the most powerful form of marketing for any restaurant.
Read more


8 Worst Facebook Practices for Restaurants

It occupies the time of 71% of online adults and influences the purchase of more than 47% of Americans. It is, of course, Facebook. Like most marketing mediums, restaurants can use Facebook skillfully, or they can use it clumsily. Are you making these 8 Facebook mistakes?
Read more


90s

Is Your Franchise Marketing So 1990s?

Though most of the world has moved forward in the digital era, many local businesses still market like it’s the 90s. They use traditional marketing tactics, such as …
Read more


6 Tips for Building a Better Restaurant Brand

Building a restaurant’s brand is like perfecting a signature dish: you not only want it to look, taste, and smell perfect once, but you also want perfection for every dish. You want your brand, like your dish, to be consistently good. But building your restaurant’s brand in the 21st century can be tough.
Read more


How to Hire a General Manager for Your Restaurant

If you’ve worked in a restaurant before, you know the value of a good general manager. From handling revenues and costs, to staffing your restaurant, to organizing the daily operations, a good general manager will make any restaurant run smoothly.
Read more


5 Traits of the Best Mobile Job Applications

With more and more people using smartphones for computing and online activities, franchises are evolving to mobile applications.
Read more


Why Your Job Applications Must Be Mobile

Just look around you. Whether you’re in a restaurant, airport or park everyone’s using it. Adults, kids, teenagers – nobody lacks access to one of the largest (and smallest) shape-shifting cultural devices in the history of humanity – the smartphone.
Read more


6 Ways to Hire Stellar Summer Employees

Ah, summer. Warm weather, sunscreen, hot dogs on the grill, fireworks, Fourth of July parades. It’s a time when students and teachers relax, get outdoors, swim and spend money. Lots of money.
Read more


How to Get Employees to Build Your Brand

It’s an ideal, but one worth striving for: to create a stronger brand, you must brand your employees.
Read more


5 Ways to Grow Your Local Web Presence

If you’re a local business, if you want to grow your local presence, we have some advice. You must have a website, and you must have it optimized. And with these 5 tips, it will be optimized.
Read more


How Much is That Bad Hire Costing You?

Lazy, late, bad attitude and just downright awful. Does that describe your newest employee? Hiring good employees is one of the biggest challenges facing business owners and managers. While great employees make great companies, hiring the wrong person in a position can cost you customers and money.
Read more


Mobile Sites: Why Google is Giving You an Ultimatum

In their quest to remain the #1 search engine on Earth and provide visitors with the most relevant search results, Google has finally announced they’ll be making some big changes on April 21 – expanding their use of mobile-friendliness as a ranking signal. Google is in the game of giving its customers what it wants,[…]
Read more


Why Your Brand Might Crash and Burn

They wanted to be cool. They wanted to be relevant. They wanted to be up-to-date and different. They wanted to be J.C. Penney, sure, but with their 2010 annual sales falling, they wanted to remake their 110-year-old brand into a department store fit for the 21st century. So they hired CEO and former Apple retailer,[…]
Read more


9 Things Panera Bread’s Website Does Right

With 1,845 bakery-cafes in 45 states and Ontario, Canada, and with plenty of following to open another 1,000, Panera Bread is one of the rare franchises that blends artisan sandwiches with an ambient atmosphere reminiscent of European cafes
Read more


9 Reasons Why Zoe’s Kitchen Does Content Marketing Right

In Greek, “Zoe,” ζωή, means “life,” and, indeed, the Mediterranean styled franchise, Zoe’s Kitchen, is full of life. With made-from-scratch recipes, with a cool Mediterranean-colored milieu, Zoe’s Kitchen has quickly expanded its franchise from Pennsylvania to Arizona.
Read more


7 Cultural Movements Franchises Must Be Aware of.

Since art has been around longer than shelter, franchises do well to take note of cultural movements. What do I mean by cultural movements? Cultural movements people—whether they be artists, writers, scientists, engineers, marketers, or poets—centered around the intellectual achievements of a select few. Those involved in cultural movements want to imitate these achievements, thus[…]
Read more


6 SureFire Ways to Tell a Better “About Me” Story

For a franchise, your “about me” page is extremely important. This is your chance to share the story of your creation, how you rose from the ashes, how you went from one or two stores to fifty-three, how you built your industry, against all odds, against all Recessions, against all economic downturns and ten-eyed monsters.[…]
Read more


6 Problems that Silently Kill Your Franchise

Bertagna checked Google, and, sure enough, the customer was right. Bertagna tried to reverse the damage, but by that time, it was too late. Serbian Crowns closed in April 2014, and Bertagna is trying to sue Google over Serbian’s erroneous hours.
Read more


5 Brands that Use Film the Right Way

A film tells a story, a commercial sells you a product. Though, yes, a film could compel you to purchase the product. But it’s focus is always the story.
Read more


speedo

4 Things We Like About Speedo’s Website

Website efficiency for brands depends on criteria that involves positive interface with users. Swim brand Speedo serves as a good example.
Read more


[infographic] Brands Born in the US

As I scrolled through this list, I noticed something: all of the top brands originated in the United States.
Read more


franchise

[infographic] The Growth of the Franchise Industry

Which franchise industries are growing, where are they growing, and what should we expect from them in the future?
Read more


mobile technology hand

3 Ways Franchises Can Use Mobile Technology

Franchisees are tasked with finding newer and better ways to appeal to an ever-growing number of mobile device users. Here are three ways they can do this.
Read more


franchise industry balloons

Franchise Industry Balloons Through Local and Global Outlooks

With the advent of online hiring, digital advertising, and mobile marketing, franchises have had to rethink their identities in a rapidly expanding digital landscape.
Read more


employee_turnover_empty_desks

How to Stop Employee Turnover with Incentives and Empathy

Year after year, businesses are faced with the nightmare of high employee turnover. Sure, some employees may go. But you can decrease employee turnover with this rule: show your benefits, be empathetic.
Read more


How (Not) to Respond to Low-Rating Yelp Reviews

Eventually, you will receive low-rating Yelp reviews. Maybe your waiter dropped hot, saucy spaghetti on a customer’s egg white Polo shirt. Or perhaps your cashier temporarily forgot how to open the cash drawer, backing the line, causing frustration and resentment.
Read more


franchisor and franchisee

The Franchisor and Franchisee: Parent, Child, Spouse?

If you’ve been in the franchise business, you know the franchisor-franchisee relationship is more complicated than commonly thought.
Read more


Yelp.com

Yelp-Help: 10 No-Nonsense Tips for Organic Yelp Reviews

When you want to request reviews, don’t ask directly. How can you create organic reviews? Here’s ten practical tips for you to try.
Read more


franchisor franchisee relationship

6 Ways to Navigate a Franchisor/Franchisee Conflict

Though I am no psychiatrist, here’s a few things to keep in mind when your dealing with a franchisee/franchisor conflict.

Read more


Local Business, College Student

13 Ways to Draw College Students to Your Local Business

As a recent college graduate, I’d say I’m pretty close to the collegiate spirit of our era. So if I was a local business, how would I market to this group?
Read more


Amazon Local Helps Local Businesses Succeed

With the release of Amazon Fire, many are suspicious of Amazon. Are they trying to close small businesses? Are they that audacious? Maybe. But to be fair Amazon does have a local side, Amazon Local. And it’s actually pretty cool.
Read more


8 Twitter Mapping Tools that Find Local Customers

Find what locals are talking about with these eight Twitter mapping tools. If these tools are new to you, don’t worry. I’m a pretty tech-savvy twenty-year old, and I had no idea these existed.
Read more


digital ecosystems

Digital Ecosystems make Franchise Activities EASY.

In the last decade, “ecosystem” has become a catchword for marketers, advertisers, and businesses. But what do we mean by this term? And how can a “digital ecosystem” save franchise managers time and money?
Read more


Don’t Let this Be Your Franchise: Google closes Restaurant

For 40 years, the restaurant Serbian Crowns had been successful. But in 2012, weekend sales dropped by 75%. Why? Something strange, something digital, something hidden is going on here…
Read more


Meetey.com: 6 Ways to Market in Online Neighborhoods

While not Mr. Roger’s neighborhood, Meetey.com is a new social media platform with more emphasis on social than media. Local businesses do well to start using Meetey.com with these six ways.
Read more


[Infographic] What are Your Customers Buying for 4th of July?

4th of July spending, particularly for food, travel, and fireworks, has heightened in the last four years. So we created this infograph to track the change.
Read more


7 Social Media Challenges facing Franchises

Without appropriate challenges, businesses won’t grow. So here are seven social media challenges franchises should expect.
Read more


6 Reasons Amazon Fire won’t Raze Mom and Pop Shops

Yesterday, Amazon CEO Jeff Bezos opened Pandora’s box, and a smartphone emerged: the Amazon Fire. If you’re a mom and pop store, a retailer, or a small business, Amazon Fire may appear as a threat. But I don’t think it should be feared. And I got six reasons to think so.
Read more


How to Prevent Abusive Language on Franchisee Facebooks

You want your franchisees to use Facebook for their businesses. Furthermore, you want conversations on those Facebook pages, that is, you want the franchisee to communicate with customers and customers to communicate back. But you fear abusive language: the nasty comments, the bad reviews, the hate mail, the spammers, the hackers, the haters. What do you do?
Read more


OC/DC or SEO: The Return of the Content King

Something has gone wrong: the method of SEO has undermined its life. But does OC/DC revitalize SEO? Has the content king returned?
Read more


This is Meetey.com. And it will make your franchise amazing.

Meetey.com is a virtual neighborhood. If LinkedIn is for professionals, and if Facebook is for personal profiles, Meetey is for communities and neighbors.
Read more


10 Tips for a Killer Content Marketing Plan (Part 2)

While not a guaranteed safeguard from closure, content can, indeed, exhibit franchises on the web. By exhibition, franchises build an audience. With an audience, franchises preserve themselves.
Read more


10 Tips for a Killer Content Marketing Plan (Part 1)

Content can preserve a franchise. Don’t believe me? Good. Skeptics learn faster than conformists. But I have many reasons for believing so. And, once convinced, I have a plan for implementing a content marketing strategy that preserves your presence on the internet.
Read more


How to Remove “Ghost Town” Franchisee Facebooks

Unused franchisee Facebook pages are pages your franchisees create and then abandon. Usually, this happens when franchisees change ownership or management. What do you do?
Read more


The Pros/Cons of Franchisee Facebooks

Do franchisees need Facebook? The Pros: a franchisee Facebook localizes the business, organizes pertinent information and creates a database of customers. The Cons: a franchisee Facebook is hard to maintain, flawed from the get-go, and requires to much content. Do the pros outweigh the cost? Read to find out…
Read more


Franchisors Influence Franchisees with Authentic Courage

In short, authentic courage involves empowering employees to face problems and difficulties with a real shared vision. In turn, you transform your employees. By sharing your vision, your employees feel a part of something bigger.
Read more


15 Tips for a Facebook Business Page

Need some creative tips on how to use your business’s Facebook? We got 15 right here.
Read more


Local Internet Marketing: Your 24hr Salesman is Here.

An ABC website does four things: (1) treats customers right, (2) tells your business’s story, (3) presents itself in a clear and clean way, and (4) involves the customers.
Read more


Facebook Addiction: 40 Early Signs of a Facebook Problem

As a company that values social media, we want to add to the ongoing discussion of Facebook addiction. We’ve already shown the value of social media in creating social action. Now we want to step back and examine some pitfalls.
Read more


How to Use Amazon Local for Your Local Business

Whether you are a multi-unit franchise or not, putting your name on Amazon Local is smart. For, you get brand awareness, new customers, and a challenge.
Read more


5 Storytelling Tips to Grip your Customers

Storytelling is a powerful way to comunicate truth. You can disagree, but narrative has a way of capturing meaning that logic cannot. In fact, we live by narrative. As the Spanish writer, Jose Ortega y Gasset once quipped, “Whether he be an original or a plagiarist, man is the novelist of himself.”
Read more


12 Recruitment Tips Using Multiple Intelligence (Part 2)

My goal is simple: to empower recruiters to make better hiring decisions through multiple intelligences. In this last set of recruitment tips, we explore (3) personalizing your applicant and (4) conducting creative interviews.
Read more


12 Recruitment Tips Using Multiple Intelligences (Part 1)

My goal is simple: to empower recruiters to make better hiring decisions through multiple intelligences. In this part of two, we explore (1) narrowing applicants and (2) recruiting the strongest candidate.
Read more


“SnowedOutAtlanta:” 5 Ways to Use Social Media for Social Change

There were people in ditches, without food, medicine, water, or medication. Without cell phones, beepers, pagers, or chargers. Without help, warmth, or gas. But they were found. They were saved. They were fed, clothed and rescued within hours of their castaway. How? Facebook.
Read more


Tips: How to Hire Effectively with Multiple Intelligences

In light of this theory, we’re offering a new approach to hiring, one based on how an applicant learns in addition to how well he or she performs. In sum, we propose this: knowing how you learn, and knowing how your candidates learn can help you know who to hire.
Read more


Local Marketing Funds Are Limited – Don’t Make a Dumb Mistake

How much research do you do before you run an ad? Before you post on Facebook? Before you plan your biggest fundraising event of the year?
Read more


What’s the difference between inbound and outbound marketing?

You can build your inbound marketing program by using these tactics.
Read more


Every Local Business Needs a Servant Leader

Do nothing less than serve. Be nothing less than a servant leader. Serve your customers before you sell to them; then, sell as you serve.
Read more


Want to “Always be Closing?” With this tip, it’s Easy.

An ABC website does four things: (1) treats customers right, (2) tells your business’s story, (3) presents itself in a clear and clean way, and (4) involves the customers.

Read more


How to Get Big Press for Your Small Business with HARO

Ever wondered how some small businesses get all the breaks? They get invited to be highlighted in local magazines and newspapers, give interviews on radio stations, and even make appearances on morning television shows.
Read more


4 Attitudes that Shred a Franchisee’s Local Marketing

Local marketing is not an option. It’s a necessity. Don’t buy into the franchising myth: “Franchises are stable. You don’t need to market locally!” Counter this and three other attitudes with these tips.
Read more


local marketing

Local Businesses Must Change with the Times

The only constant in life is change, says the ancient adage. The 21st century, however, has one slight difference: change is not constant. It’s exponential.

Read more


4 Ways to Integrate Video Into Your Local Marketing

No matter what your local small business focuses on, there is opportunity to enhance your website and local marketing with video. Here’s four ways you can use video in your local marketing strategy.
Read more


Franchise Marketing: Sell with Meaningful Encounters

Your franchise may benefit from its brand, but unless you create meaningful encounters, your franchise will suffer.
Read more


How to Enhance Local Internet Marketing with Google Plus

Google Plus is the second largest social media site. Since it’s linked to Google’s search spiders, Google Plus can be a valuable internet marketing tool. But, most important for local businesses, Google Plus’s features—circles, profiles, authority, “+1’s,” and hangouts—can replace old local marketing strategies.
Read more


Franchisee Websites are Necessary; Some are Deadly

Do your franchisees have websites they can’t handle? Are they misrepresenting your brand? Here are some bad website qualities to look out for, and some ways to improve them.
Read more

As seen on:
Franchising World
Fox 29 San Antonio
Fox Business Channel
Fox 17 Des Moines

We have worked with some great brands. Just a few are:

  • Mike Patton Auto
  • Shell
  • Best Western
  • Lincoln
  • Summit Food Stores
  • Ford
  • Honda

In 2013, our clients received a combined:

55,000,000+
unique visitors

15,000,000+
job applications

16,000+
publicized events