Kids blowing things up.
For many years, Americans have celebrated Independence Day with a hamburger in one hand and a Roman candle in the other. And what better way to celebrate our country’s beginning then with greasy meat, beer, and cheap gunpowder?
Nada. That’s why 4th of July spending, particularly for food, travel, and fireworks, has heightened in the last four years. According to a study by Visa, 4th of July spending rose 58% between 2012 to 2013, from $190 to $300.
And that begs the question….
What does this mean for businesses?
1. Get involved.
Picnics, barbecues, firework shows, and parties are happening everywhere. Find what is happening in your home city and help. Don’t sit like a lump on a log. Show your region you care.
2. Market on the road.
Customers are traveling, especially by car. Invest in billboard marketing, radio advertising, and magazine advertisements (people gotta read something, right?). For gas stations, this means marketing your best convenience store deals, since gas prices will be rising, and you will definitely be competing for travelers.
3. Know your region.
From Visa’s survey, you can tell which regions spend more. But let’s think deeper. Because of your unique location, you should know what happens for 4th of July: the parties, picnics, events, promotions, sales, deals. Is your city exceptionally patriotic? Do you have Revolutionary war memorials, or war sites near you? Do you hold events, carnivals, or hotdog eating contests unique to your region? Only by knowing your region can you effectively market to it.
4. Use social media.
Your location has a unique story. Better yet: you are a part of that story. So wherever you are, whatever you do, use your business’s social media sites to show what’s going on. Take pictures, tweet what’s happening, film the firework show. Whatever you do, don’t be silent.
5. Have fun.
This is the 4th of July, so no matter what you decide, have a good time. Know that Americans everywhere are celebrating the 4th. So grab a burger, a beer, watch some fireworks, and have fun.
Special thanks to Niki Studdard for creating the infograph. Great work!