“It’s a beautiful day in the neighborhood!”
No, this isn’t Mr. Roger’s neighborhood.
It’s Meetey.com, a new social media platform with more emphasis on social than media.
With its built-in GPS, and its animated events map, Meetey.com is quickly changing how we do community. While certainly not a substitute for community, Meetey.com enables users to discover important information about their neighborhoods, information that allows an easy transition for new neighbors. Events, programs, dances, concerts, plumbers: it’s all on Meetey.
In my last article, I explained what Meetey.com was. But now, let’s attach a use: how can franchises use Meetey.com to market to their immediate neighbors?
6 Ways to Use Meetey.com for Local Marketing
1. Add your Business
First, and most important, you need to add your business to Meetey.com.
To do this, click on the “mail” tab at the top right of your home page.
Next, you should see a page titled “Contact Us.” The third list down says “Add my business.”
From here, you’ll fill out the information tab that opens. Meetey employees will contact you, and soon your business will be on Meetey.com.
2. Invite Your Customers, Associates, and Friends:
Depending on your neighborhood, you may ask “where is everybody?” Admittedly, Meetey.com is new for the US. So if you don’t see lots of events around your area, it’s probably because people don’t know about Meetey.
But if you’re asking where everybody is, you’re in the right place. Now is the time to establish your business’s presence. Now is the time to impact your customers. Now is the time to invite your customers, contacts, and friends to Meetey.com.
Inviting friends to Meetey implies having friends on a previous social media platform. If you sign up through Facebook, you can invite Facebook friends. If you sign up through Google+, you can invite your Google friends. And if you haven’t signed up at all, well, you may want to do that first.
Inviting friends not only helps Meetey.com grow, it simultaneously helps your local business grow. There aren’t very many people willing to take a risk for something new. But those that do are those that drive the band-wagon, not jump on it.
3. Add an Event, but make it good:
First, to make an event on Meetey, do the following:
1. Find your toolbar:
2. Click the calendar button.
3. On the next screen, find the “add event” button:
Finally, add your event.
Notice, thought, that I said “good” event. As good blog-titles gather attention to their contents, good event-titles draw people to the event itself. While naming your event “Family Day” may get some recall, “Supersoakers, beer, and football,” will probably get you more. Be cautious how you title your event, but be creative, too.
4. Be Brave: Show that You’re Active
By activity I don’t just mean commenting on people’s pages, posting events, and inviting friends. What I mean can be summed up in this sentence: when marketing a local business, one must participate in community as much as market to it.
Now stay with me as we unleash this sentence’s meaning.
Participate in Community Events
Community implies involvement. Just as kernels cannot call themselves parts of the corn, unless they’re in the corn, people cannot call themselves parts of a community unless they are involved in community. That’s what puts the “unity” in the “common:” unified around a common vision, people in comm-unities live together, think together, serve together, work together.
Thus, to join community, you must be active. In light of Meetey.com, this means participating in others’ events.
This advice should be taken with the utmost caution. If you participate in others’ events, you may find yourself uncomfortable. Communities ignite, however, when people participate. In other words, to be engaged, one’s needs to engage.
Be brave. We often learn the most when we are most uncomfortable, and, indeed, if you want to meet new people, establish new relations, and continue conversations, you must meet this discomfort first.
Events on Meetey.com
Okay, now to Meetey.com. Pick events to participate in based on your network neighborhood. If you live in Augusta, GA, you probably don’t want to participate in events in Decatur. So choose wisely. And while you can’t go to everything, try attending something new every week.
When you are at these events, take pictures and post them to Meetey. Update your status with “At the music festival, and it’s totally gnarly!” “Wow, Fox’s Pizza sure knows how to put on a good karaoke night.” “Check out these pumpkins from the fall festival!” This shows others your activity, and, more so, encourages others to participate in your events. That’s how community works: you infest energy and receive a corresponding dosage.
5. Give a Customer a Pie:
Meetey.com has a really unique feature: give a pie. This feature is similar to “liking” a Facebook post: when you see something you like, “pie” it. As neighbors bake pies for new neighbors, so, too, send a virtual pie to your customers.
6. Help Another Business:
Lastly, help another business with Meetey. If Meetey is working for you, encourage businesses close by to sign up. This works great for businesses on a square: if all the businesses in close locality sign up on Meetey.com, and if all use the platform, they can work to bring all neighbors into their neighbor’s platform..
Meetey.com: Redefining Neighborhoods?
Who knows the consequences of online neighborhoods like Meetey.com. But what we’ve learned in the past stays true today: don’t be the last to participate in social media. If Meetey.com doesn’t pick up off the ground (which since it has spread over 9o countries, I predict a rise and not a demise), you have nothing to lose. Experiment with Meetey.com and see if you can do something different.