Franchisee Facebooks: What are they?
You’re a franchisor. You’re a strategist. You’ve got a plan: you want to create Facebook pages for all your franchisees.
You decide to search your franchise on Facebook. Immediately, you notice something odd.
Your franchisees already have Facebook pages.
And not only that. These Facebook pages are not updated, not relevant, not alive. They are dead, static, and superficial. They are ghost towns, abandoned and desolate. And they are not what you were looking for.
This is the”static” Facebook epidemic.
Static franchisee Facebook pages are pages your franchisees create and then abandon. Usually, this happens when franchisees change ownership or management. One manager creates a social media plan, makes a Facebook, and updates it regularly. Then, the manager leaves. The new manager, much less receptive of Facebook, decides to abandon the social media plan. The Facebook sits and sits, aging by the failure of maintenance and regular posting.
So who cares? Why should my franchise worry about static franchisee Facebook pages? They’re hard to eliminate.
Franchise Facebooks: Difficult to Eliminate?
If you want Facebook pages for your franchisees (which we recommend), static pages will be tough to cut. The problem lies in the rights. Your franchise owns the rights to its brand. If a franchisee Facebook page exists, and it wasn’t approved by you, that page infringes upon your franchise’s rights.
If you contact the creator of the static pages, you can end them quickly. But, if you have dozens of static franchisee Facebook pages, and little or no contact with the creators, the process can become tedious.
Facebook is notorious for not returning emails and calls (and who can blame them? They manage billions of accounts to manage). But be persistent. You can carry out your social media plan. Here are the steps you should take to get rid of static franchisee Facebook pages.
Steps to take
1. Go to the static franchisee Facebook page.
2. Click the gear button and then select “Report/Block.”
3. If the page is a duplicate (you may have implemented your social media plan, and you are now looking to get rid of pages not authorized by you), click the duplicate button. If it’s not a duplicate, click to this link and follow the instructions.
4. Facebook will respond asking if you speak on behalf of the company. Basically this means you have to prove your authority with legal documents and your business’s registration number.
5. Once you prove your authority, give all links to all the pages. In addition, you’ll need to take screenshots of all the pages.
6. Facebook will then help start eliminating the pages.
Does this help?
What experience do you have with static franchisee Facebook pages?